A creative atelier for makers who take their craft seriously. The brief was clear: no safe choices. The brand needed to feel bold, considered, and completely its own -  far from template territory, and firmly in a space that deserves to be seen. Modern, edgy, and built around the personality of its founder. A visual identity with enough freedom to stretch — from upcycling your blazer to designing your own totebag. While always feeling like one coherent world.

I developed the name, visual identity, and brand design, creating a language that feels editorial, tactile, and consistent across every touchpoint.